In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes.

Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing.

In this episode, we discuss:

• How Rob & Kennedy found their way into the world of email marketing via show business
• What is ethical persuasion?
• What is the advantage of copywriting over other formats such as video and audio?
• Grubby email marketing techniques to avoid
• What's more important than the subject line when with respect to email open rates?
• Techniques to help reduce the friction of writing frequently
• How to utilise the S L O framework

Referenced on this episode:

• Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/
• The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/
• The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league
• *Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp

CONNECT WITH THE EMAIL MARKETING HEROES:

• https://emailmarketingheroes.com/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.