This episode was inspired by a recent blog post by Seth Godin, “Every marketing challenge revolves around these questions”.

Seth is a prolific blogger, has written many books and is a sought after at talking events for his insights and observations. He publishes a blog post daily, some as short as a sentence, but nevertheless powerful and thought provoking.

A lot of the time Seth takes the everyday, simplifies it and just makes you think. Which is exactly what happened in this case.

He raises 7 questions about marketing, most of which are obvious. Still many of which remain unanswered in most companies.

We dissect Seth’s post and hopefully you should get some value from our discussion.