Many industries, including strategy consulting, is more mature in Europe than in China. In many cases, European business models have been transferred to China - along with expats to build organizations. 

Europe-experienced Chinese professionals return to China in order to establish European culture and processes in their home market. 

"Returnees": The huge benefit is the language and culture barrier. They speak both English and Chinese, in some cases a third language, such as French or German. They can "read the air" in China, as it is their home market. 

Shengyun (Alex) Lu sharing his story and advice - how he made it to partner in a Chinese consulting firm, how he wins business from both international and Chinese customers and how he builds his Chinese team and establishes an international culture.

What can flexpats learn from returnees? Respect both cultures push and speak up (European way) or adapt and confirm (Chinese way). 

Connect with Alex on LinkedIn:

https://www.linkedin.com/in/shengyun/