Today's guest is Luke Byrne, Innovation & Sustainability Director at THIS.

THIS have been leading the way for plant-based meat in the UK with their range of meat alternatives from bacon to chicken to pork. And more recently they've stepped into the veg-lead and whole food space with their new super superfood range.

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Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Luke Byrne and THIS

03:53 The Vision Behind Plant-Based Meat

06:41 Innovative Product Development Process

09:50 Navigating the Ultra-Processed Food Debate

12:52 Luke Byrne's Journey and Background

15:34 Transition from Unilever to This Brand

18:04 Building a Team in a Startup Environment

21:59 Building a Diverse Team for Innovation

23:31 Navigating the Plant-Based Boom

25:42 Challenges in Product Development

28:09 Tough Days and Learning Experiences

34:58 Future Innovations and Market Trends