Today I am grateful to have Rushi Adhia on the show, an expert customer relations consultant for SAS and E-Commerce start-ups. Customer care is such a critical piece to sustaining a successful business and Rushi has some excellent insight to share. This is especially relevant to you if you are preparing to launch and need to consider what level of support you will need to connect with customers. Rushi's own entrepreneurial journey started with two businesses that flopped simply because he had so much interest in the product but not enough customer support. 

 

Rushi shares how many business owners do themselves a disservice when they use a FAQ page as a substitute for the relationship they could be building with a customer. Your customers need to be able to reach you whenever they want and it should be very simple to do so. Working with Rushi would start with a free consultation call. This is followed by a thorough audit that will provide you with an understanding of the areas you can improve so you can provide your customers with a phenomenal experience with your product or service. Listen to find out how you can begin to think like your customers and be more preventative and forward-thinking. 

 

In this episode you'll learn:

 

• How businesses can overlook opportunities to connect with customers unknowingly
• How Engagement, Experience, Exclusivity, and Emotion need to be at the core of your customer care strategy
• Why a CEO or co-founder should be directly involved in customer care in the beginning stages of business. 

 

How to Connect with Rushi:

Website

Email: [email protected]