Many people have let a sea of good ideas go unexecuted because of uncertainty in the market or a because of a bad economy. So what do Über, air b 'n b, fitbit, hulu, and buzzfeed all have in common? They all started in 2008 in the middle of one of the worst economic recessions in nearly 2 decades. While most of these companies had fat wallets because of start-up money or seed investments, they all share a few fundamentals that businesses of any size can learn from. We're going to learn what separates them from the pack, and how to apply that to your dream in today's episode of full time hustle.