Reinvent and rebrand yourself to overcome imposter syndrome while still building an authentic personal brand using identity shifting. Reinventing yourself and your personal brand can feel inauthentic to some. But, if you feel like an imposter in your personal brand, consider the aspirational power of building a personal brand that aligns with the highest version of your personal brand potential. Your reinvention is not about simply rebranding yourself, it’s about first creating an inner reality that aligns with the outer reality you desire for your personal brand and personal life.