What does it take to lead a legacy business into something bigger? It’s not just about keeping things running—it’s about vision, resilience, and the courage to lead differently. That’s exactly how Mark Frisch shows up.

In this episode, Dr. Eric Bean sits down with Mark Frisch, Executive Vice President and Co-Owner of Beaver Street Fisheries, one of the largest seafood importers in the U.S. Mark shares what it’s like to lead without a formal title, navigate the complexities of family business, and drive innovation while honoring tradition. Mark’s organization, Sea Best is sponsoring the #10 car in the 2025 NASCAR Cup Series. Sea Best, is the primary sponsor for 20 races this year. There are five races remaining in the 2025 sponsorship, including this weekend at Watkins Glen in NY.

Mark gets real about building influence without authority, learning from failure, and what it means to lead with conviction—especially when the stakes are personal and professional. If you're leading something that matters, this conversation will resonate.

Enjoy the episode!

Key Takeaways:

• Navigating through family dynamics, making bold decisions, and being motivated
• Leading with humility and heart
• Driving innovation in a legacy business without losing its soul
• Earning trust and influence when you don’t have the title
• How small wins build influence when you don’t have formal authority
• The importance of challenging your team, but also appreciating them
• Making bold moves—even when they don’t always land

Highlights:

[02:44] Get to know Mark and their family business

[04:25] Lessons from three generations of leadership

[08:44] Navigating resistance and dual roles in a family business

[11:16] What can I control vs what can I not control?

[13:12] Building influence through small wins and smart risks

[17:50] “You’re giving me golf swing advice, and you’ve never played golf.”

[21:53] Outwork, out-serve, and show up for your team

[25:22] Maxing out potentials, talents, and abilities

[29:27] Choosing culture amplifiers over culture vampires

[37:42] Entering the world of NASCAR – What NASCAR taught Mark about bold branding

[41:20] Creating a culture of excellence and when to go big

[46:33] Make decisions fast, even when they’re wrong vs waiting for the perfect time

[51:53] What younger Mark needed to hear: Stop being a people pleaser

[56:00] Showcasing vulnerability, authenticity, and transparency

[01:02:27] Connect with Mark and BSF

Connect with Mark Frisch and BSF:

Beaver Street Fisheries Website: https://www.beaverstreetfisheries.com/ 

Seab Best Website: https://seabest.com/ 

Mark’s LinkedIn: https://www.linkedin.com/in/mark-frisch-b71943358/

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