In today's episode we're joined by Cat Anderson, Head of Marketing EMEA at Sprout Social. Sprout Social has just published their second annual UK & Ireland Index Report, surfacing the latest trends in social media marketing and consumerism.

In this episode we discuss:

• How Sprout Social create their annual Index Report
• What are the preferred methods of customer service communication in the UK & Ireland?
• Why have businesses in the UK and Ireland been slow to adopt messaging solutions like WhatsApp to support customer service?
• Are businesses asking too much of social media managers?
• Are brands aligned with consumers with respect to the integration of AR, VR and Metaverse functionality?

Referenced on this episode:

• The 2022 Sprout Social Index Report, UK & Ireland: https://sproutsocial.com/insights/data/uk-ireland-social-media-trends-2022/
• The 2022 Sprout Social Index Report, US: https://sproutsocial.com/insights/data/social-media-trends-2022/

CONNECT WITH CAT/SPROUT SOCIAL:

• https://sproutsocial.com/
• https://twitter.com/sproutsocial
• https://twitter.com/Cat_grl

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

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