In this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.

In the episode we discuss:

• The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFW
• How big data is influencing the fashion industry
• What marketing metrics do fashion brands care about?
• How important is traditional media placements for luxury brands?
• Using the 'voices' framework to drive a strategic approach to your influencer marketing
• How can luxury fashion brands successfully work with micro influencers?
• Why marketers should study Dior's approach to influencer marketing
• Why it can pay to provide influencers with unique experiences instead of just fees

Referenced on this episode:

• [Report] The State of Influencer Marketing 2020 by Launchmetrics: https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020
• How CMOs Can Set Better Strategies In The Digital Era: https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9
• The Value Of Digital Transformation And Collaboration In Fashion, Luxury And Beauty: https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0
• What is Brand Performance and why is it so Important?: https://www.launchmetrics.com/resources/blog/what-is-brand-performance

CONNECT WITH ALISON/LAUNCHMETRICS:

• https://www.launchmetrics.com/
• https://www.instagram.com/alisonbringe/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

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