In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.

In this episode we discuss:

• The difference between content strategy and content tactics
• The critical role of patience in content strategy
• How to sell the value of content strategy
• What elements make up a content strategy?
• The 'pillar and post' approach to content strategy

Referenced on this episode:

• https://moz.com/
• https://ahrefs.com/
• https://www.clearscope.io/
• https://surferseo.com/
• https://www.marketmuse.com/
• https://hemingwayapp.com/

CONNECT WITH JAMES/CODELESS:

• [email protected]
• https://codeless.io/
• https://www.linkedin.com/in/james-scherer-94709830/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

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