"Hey, Brent, what are unique core values?" Well, they're just that! Not to sound flippant, they're unique to you, to your business, to your family. 'Cause yes, we create those with our clients for their businesses and for their family because operating out of those filtering decisions through their unique core values makes a huge difference in life and work.

I got these the other day from a client that we work with. These are their family core values. Listen to these. These aren't integrity. These aren't discipline, these aren't, um, honesty. Those are core values.

We should all at our core have those values. Unique core values are just that. One of theirs was "Be where your feet are". And they, you know, the challenge is to, to define that. What is "Be where your feet" are mean. It means to be present. When we are at home, we are focusing on family and relationships. When we are at work, we are focused on work. We're being intentional.

Uh, being intentional to be in the moment, to be present and checked in. One of theirs is "Rest". Good gracious! We all need that. This is how they defined REST- Create space from the chaos by giving your mind, body, and soul time to relax. This is vital to give us margin. They said spontaneity to keep, keep things light and fun. We value... listen to that. We value unplanned activities to challenge us and get us out of the day to day rut or predictability of life.

What do you think their family's gonna look like if they filter decisions based on the unique core values that they've cultivated? It makes a difference if you implement them. And if you define them, they are game changers.

So question, "What are some things you and your family value?" Create a space maybe around the dinner table, cut off distractions, set a timer, and just brain dump on a piece of paper, a Google doc. Just start throwing descriptors out there…

We value.. being together… we value laughter and goofiness… we love having folks over to our house… and building community…

Make the list then go back to the list and start narrowing those descriptors down. If you value being together then maybe your Unique Core Value is "togetherness". Use a thesaurus. No, seriously. Type in some of the keywords and get some synonyms. Use some words in front of the main world to make it stick…

Cultivating togetherness… Intentional ___________ you get the idea.

Make it fun, make it YOU. Then, make sure you have no more than 5 Unique Core Values. Have them displayed in the house, talk about them at dinner. One question we ask is "Where have you seen us live out a Unique Core Value this week? Again, it really has been a gamechanger in our household, and if you would have told me even 2 years ago, that I would be excited about having the Whitaker Family Core values. I would have looked at you like you were from another planet. What do we want to instill in our family that will leave a legacy? Trust me. Your family will feel differently from taking the time and investing in these. Check us out at mybusinessonpurpose.com/roadmap.