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The revolutionary "clean air as a service" business model is transforming how we approach indoor air quality in challenging environments. 

Rather than simply selling filtration equipment with uncertain outcomes, companies like Clairco are guaranteeing results through a comprehensive system of monitoring, analytics, and accountability.

Aayush Jha, Clairco's co-founder and CEO, reveals the fascinating inner workings of this approach that promises clients indoor air quality that's 90% better than outdoor conditions. The conversation explores how buildings typically deteriorate from their designed performance after 5-7 years, creating gaps that standard equipment sales cannot address. By taking full accountability for outcomes, air quality service providers develop solutions tailored to each building's unique challenges.

The model depends on sophisticated IoT monitoring networks measuring everything from particulate matter to pressure differentials, coupled with AI-driven analytics that optimise system performance. What makes this approach particularly compelling is the deep relationship it fosters between service providers and clients - both parties must uphold their end of the agreement for success. Clients follow operational guidelines while providers maintain all equipment and continuously verify performance.

While currently most viable for larger commercial buildings (100,000+ square feet), this accountability-focused model offers valuable lessons for improving air quality in any space. The three fundamental principles he identifies - comprehensive data collection, appropriate filtration selection, and proper fresh air management - form the foundation of effective air quality management regardless of scale.

This episode pulls back the curtain on an innovative business approach that aligns incentives around actual health outcomes rather than equipment specifications. For facility managers, building owners, or anyone concerned with indoor environments, it demonstrates how the future of air quality management lies in guaranteeing results, not just selling hardware.

Aayush Jha - Linkedin

Clairco

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