In this episode of the TomorrowZone Catalyst Podcast, host Deborah Reuben talks with Sarah Kalicin, founder and data strategist at Achieve More with Data. Together, they explore how leaders can create meaningful momentum in their data and AI initiatives by starting with alignment, clarity, and the right questions before jumping into technology solutions. Together, they unpack the costly pitfalls of diving into AI and advanced analytics without a clear strategic foundation. Drawing from Sarah's decades of cross-industry experience, they highlight how organizations can shift from chasing hype to building real momentum by focusing first on purpose, people, and process. Sarah shares vivid examples of what happens when businesses skip discovery, why technical debt quietly kills innovation, and how asking the right questions can lead to breakthrough ROI, even before AI comes into play. If you're leading transformation and want to unlock the true power of your data, this episode offers a grounded, future-ready roadmap. Discover why slowing down to aim carefully can launch you farther and faster than rushing in without direction. Sarah Kalicin is a data strategist and the founder of Achieve More with Data, where she helps organizations gain a competitive edge through purpose-driven data science and AI. With over 30 years of experience across industries, from tech giants like Intel to Fortune 500 food, manufacturing, and healthcare companies, Sarah knows what it takes to operationalize data strategy. Her rare blend of expertise in applied statistics, mathematics, and psychology enables her to bridge the gap between people, process, and technology. Sarah's discovery-first methodology empowers leaders to align their teams, ask the right questions, and unlock measurable value from data, without getting lost in the hype. Whether guiding transformation or helping teams see what their data is trying to say, Sarah is passionate about turning complexity into clarity and enabling organizations to innovate with confidence. Connect with Us: Sarah Kalicin | LinkedIn Achieve More with Data Sarah Kalicin Email Deborah Reuben | LinkedIn TomorrowZone