In this episode Kerry Guad chats with, <a href="https://www.linkedin.com/in/genefamurphy/">Genepha Murph</a>y, CMO at <a href="https://www.five9.com/">Five9</a>.
We dig into how she builds and leads a team. She has developed a frame work - FIRE and we walk through what this framework is and how it has helped her build brands, such as Five9.
Resources
<ul>
 <li><a href="https://open.spotify.com/playlist/0skDEXsl9lkejfJ3Pprc7G?si=45de5c4402a54f76">Spotify Playlist</a></li>
 <li><a href="https://www.linkedin.com/in/genefamurphy/">LinkedIn</a></li>
</ul>

In this episode Kerry Guad chats with, Genepha Murphy, CMO at Five9. We dig into how she builds and leads a team. She has developed a frame work - FIRE and we walk through what this framework is and how it has helped her build brands, such as Five9. Resources Spotify Playlist LinkedIn

In this episode Kerry Guad chats with, <a href="https://www.linkedin.com/in/genefamurphy/" rel="noopener noreferrer">Genepha Murph</a>y, CMO at <a href="https://www.five9.com/" rel="noopener noreferrer">Five9</a>.
We dig into how she builds and leads a team. She has developed a frame work - FIRE and we walk through what this framework is and how it has helped her build brands, such as Five9.
Resources
<ul>
 <li><a href="https://open.spotify.com/playlist/0skDEXsl9lkejfJ3Pprc7G?si=45de5c4402a54f76" rel="noopener noreferrer">Spotify Playlist</a></li>
 <li><a href="https://www.linkedin.com/in/genefamurphy/" rel="noopener noreferrer">LinkedIn</a></li>
</ul>

#66 - Genefa Murphy - FIRE

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

Business

Entrepreneurship

Marketing

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

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#66 - Genefa Murphy - FIRE

#66 - Genefa Murphy - FIRE