Your “dream exit” is probably a math problem you haven’t done yet. Gigi Lee Chang built Plum Organics to a reported nine-figure exit to Campbell Soup Company — then tells the part founders don’t talk about: dilution, losing control, and why the headline is rarely what hits your bank account.

In this episode, Carrie Kerpen sits down with Gigi Lee Chang to unpack the real trade: raising money to go faster… and watching the cap table quietly decide what you “walk away with.” We talk about the pouch pivot that changed the category, the behind-the-scenes reality of board power, and the uncomfortable truth that “entrepreneur” became a status badge — not a job description.

02:52 Meet Gigi Lee Chang

04:17 The Idea Behind Plum Organics

07:26 Early Challenges Building The Brand1

0:39 The Pouch That Changed The Category

22:07 The Shift To Plum As The Core Brand

22:55 Looking Back On The Decision

25:01 When Gigi Lost Control Of The Company

25:48 How Investors Actually Think

28:15 Selling Plum Organics To Campbell’s

29:20 Life After The Acquisition

30:32 Entrepreneur Vs Small Business Owner

41:18 What Gigi Is Building Now