What happens when you're supposed to feel grounded but instead feel like a complete tourist in your own life? This episode features Rosa Sasges of Koquetta Accessories, who shares her journey from pandemic flower crowns to a thriving jewelry business—and more importantly, her philosophy about not waiting for "special occasions" to take care of yourself. From an earthquake in Guatemala that destroyed everything her grandparents saved, to navigating health challenges no one wanted to talk about, to transitioning from "snack bitch" to her girl era—Rosa reminds us that life IS the special occasion.

Mentioned in this episode:

• How cultural identity shows up in business (and why "Koquetta" is the perfect name)
• The earthquake in Guatemala that taught Rosa's family why we shouldn't save things for "special occasions"
• Why Latin American beauty rituals are actually self-care, not vanity
• Transitioning from "snack bitch 24/7" to reclaiming yourself when both kids go to school
• The health challenges Rosa faced in her early 30s that no one wanted to talk about—and why she decided transparency was more important than keeping quiet
• Finding pockets of self-care even when life feels overwhelming

Connect with Rosa

Website | https://koquettaaccessories.com/

Instagram | https://www.instagram.com/koquettaaccessories

Facebook | https://www.facebook.com/koquettaaccessories

TikTok | https://www.tiktok.com/@koquettaaccessories

Pinterest | https://ca.pinterest.com/koquettaaccessories/

Timestamps

(00:00) Intro

(04:00) Meet Rosa Sasges & The Pandemic Flower Crown Origin Story

(06:00) Cultural Identity - What "Koquetta" Really Means

(09:00) Latin American Beauty Rituals as Self-Care

(14:00) The Guatemala Earthquake That Changed Everything

(16:00) Mom's Advice - Catching Your Reflection & Feeling Beautiful

(17:00) Making Jewelry Inclusive & Affordable for Everyone

(20:00) What Happens When Women Try On Jewelry & Light Up

(22:00) What Makes Rosa Feel Most Like Herself

(23:00) From "Snack Bitch 24/7" to Your Girl Era

(26:00) The Version of Yourself You're Excited to Rediscover

(27:00) Health Transparency - Vertical C-Sections & Hysterectomy

(33:00) What Women in Transition Should Take Away

(35:00) The Souvenir Question - Invest in Yourself & Don't Wait

Let’s Connect

Website | https://mafesalazar.com/

Instagram | https://www.instagram.com/mafesalazar/

Threads | https://www.threads.net/@mafesalazar

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