In this episode, Emma navigates the intricacies of social media marketing ROI. She emphasizes personalized goal-setting, introducing metrics like Reach and Engagement. This episode challenges the expectation of instant results, urging patience in the organic media process. Emma shares how to troubleshoot strategies, advocating for a data-driven approach and transparent communication within teams. Overall, her insights offer a concise roadmap for businesses aiming to measure and enhance their social media impact.

Listen in as we speak about:

• The Foundation of ROI

• The 3 Critical Social Media Metrics

• Realities of Social Media Marketing

• Troubleshooting When Results Are Not As Expected

And much, much, more!

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