This week I speak to Joe Rampley [Creative Brand Manager] & Eli Baillie [Creative Producer] at Forest, the London-based e-bike company.

We discuss their innovative marketing strategies, company culture, and the unique user experience they offer. Diving into their creative team dynamics, the importance of community engagement, and their personal career journeys leading to get them where they are.

I really enjoyed this, and since recording have even had my first ride on the bikes so can confirm they are brilliant! If you want 20 minutes free with your first ride, download the app and use code: gIbdI9DX

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to the Team Dynamics

03:55 Innovative Campaigns: Safety and Community Engagement

09:15 User Experience: How to Use Forest Bikes

12:39 The Future of Forest: Growth and Community Focus

17:42 Closing Thoughts and Future Collaborations