Get the FULL formula workbook and checklist here: runliftmompod.com/podcast-production-for-small-business-and-direct-sales/ 

Deep dive on ad networks (per show audio): 

In most networks, the podcaster gets 70% of the ad revenue. The network takes 30%.

Podcast networks usually use the CPM model, which pays a flat rate per 1,000 impressions. Ads are typically placed at three different points within the episode.

Mid-roll ads pay the most because the user can’t easily skip over them. Generally, you can charge for “pre-roll” and “mid-roll” mentions but mid-roll (during your episode) pay more. 

Here are a few places to find sponsorship deals: