In this week's episode, Jeff interviews David Salyers, a former C-Suite Marketing Executive at Chick-fil-A. David played a pivotal role in creating Chick-fil-A's exceptional culture, resulting in remarkable achievements like 10 times revenue per location of the average competitor, and a 97% employee retention rate. David shares how a focus on building a strong culture and prioritizing service over profits led to Chick-fil-A's success. Jeff and David explore the relationship between brand, culture, and customer experience, emphasizing the importance of aligning employee and customer values. David's insights shed light on how to create a thriving business and a culture that people genuinely want to be a part of.