***This episode is sponsored by The Lovie Awards. Presented by the Webbys - The Lovie Awards was founded to honour the best of the Internet in Europe. Enter by the 5th of August 2022 at https://lovieawards.com/.***

In this episode we're joined by George Chasiotis, Managing Director of Minuttia. Minuttia specialise in organic growth for b2b SaaS companies and in today's episode we discuss:

• What should managers do before rolling out SEO tools for their team?
• How to sell SEO to SaaS startup investors
• Are agencies responsible for educating prospects about SEO?
• What's different about SEO for SaaS companies in comparison to other industries?
• What's better than focusing on marketing your product's features?
• 6 key factors in producing effective topic clusters

REFERENCED ON THIS EPISODE:

• https://zapier.com/
• https://www.clearscope.io/
• https://ahrefs.com/
• https://wise.com/
• https://nordvpn.com/
• https://vidiq.com/
• https://clickup.com/
• https://www.canva.com/

CONNECT WITH GEORGE/MINUTTIA:

• https://minuttia.com/
• https://www.linkedin.com/in/georgioschasiotis/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.