Ever finish a 60-hour week and realize you didn't do a single thing to find better clients? In this episode, I break down why most tech consultants stay trapped in work that feels productive but actually keeps them stuck. I share the story of a client who was exhausted, in debt, and over-delivering on every project until we made two critical decisions together: the WHO (estate attorneys only) and the WHAT (productized service with clear scope). Six months later, he cleared his debt and doubled his profits. If you've been avoiding the hard decisions by staying busy with comfortable work, this one will challenge you to finally make the call.

Resources and Links

1. Apply for a Multiplier Call
2. Previous episode: 662 - How to Build an AI Strategy That Actually Works with Christine Duque
3. Check out more episodes of the Paul Higgins Podcast
4. Subscribe to our YouTube channel: @PaulHigginsMentoring
5. Join our newsletter
6. Suggested resources