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#67 How Brain Science Can Help Your Business Grow Fast with Dr. Thomas Trautmann
In this episode, Mariana Dalto interviews Dr. Thomas Trachman, who shares his journey into the field of neuromarketing and the founding of Happy Brains. The discussion delves into the origins of neuromarketing strategies and how leveraging subconscious frustrations can influence decision-making. Thomas explains techniques for identifying and targeting these frustrations to craft unforgettable customer experiences. Additionally, they explore the complexities of brand management and the importance of understanding consumer behavior. Thomas offers encouragement to delve deeper into neuromarketing and shares his final thoughts and advice. The episode concludes with show notes, contact information, a teaser for a potential follow-up episode, and closing remarks.
ABOUT
Dr. Thomas Trautmann - The Brain Guy
Dr. Thomas Trautmann is a dynamic entrepreneur, coach, author, and speaker, passionately dedicated to making business owners unforgettable. As the founder of Happy Brains, Thomas utilizes the Science of Ethical Persuasion to transform lives and businesses, fostering communities that thrive on mutual growth and success.
With a Ph.D. in artificial intelligence and an engineering degree in computer science, Thomas's career path led him through influential roles at companies like IBM, HP, AOL, Bosch, and Steelcase. His entrepreneurial spirit eventually guided him to start his own businesses, where he learned invaluable lessons from both triumphs and challenges.
As a Certified Neuromarketing Instructor, Thomas leverages cutting-edge brain and decision-making science to enhance his clients' marketing, sales, and business strategies. His insights into the differences between male and female brains inspired the creation of the NeuroCouple System and his first book, "Is There a Brain in Your Couple?"
Recognizing the need for a more human touch in neuromarketing, Thomas developed the Ethical Persuader System and authored “Make Me Great.”
Central to Thomas's mission is the "Make Me Great" concept, which focuses on making business owners to become unforgettable. He guides CEOs, Executives, and Business Owners to evolve from stressed Chihuahuas to happy and successful Kangals, fostering trust, success, and fun in their lives.
As a 10X Elite Business Coach with Grant Cardone, Thomas combines brain science and ethical persuasion with Cardone's expertise in money, marketing, and sales, helping clients achieve exponential growth.
Today, Thomas delivers workshops, training, coaching, and seminars for organizations and individuals worldwide. As a global conference speaker, he empowers people to become ethical persuaders and fulfilled business owners, living life to the fullest.
LINK MENTIONED IN THIS EPISODE:
Website: https://home.happy-brains.com/
https://www.facebook.com/happybrainsbyTT
https://www.linkedin.com/in/thomastrautmann/
www.youtube.com/@happy-brains
https://www.instagram.com/happybrainstt/
https://www.tiktok.com/@Thomas_Trautmann
https://x.com/thomastrautmann
Podcast: The new one is “Make Me Great” https://www.youtube.com/playlist?list=PLjoDVJFbK2NxwnySeILAcdY2SD0BF2n2W
Book “Make me Great”: https://make-me-great.com/mmg-book
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: https://www.linkedin.com/in/marianadalto/
Here are great Marketing and Sales trainings to get you going on your business journey:
https://store.grantcardoneteam.com/?ref=xkEQxHnXYItzSO
(0:00) Introduction of guest, Dr. Thomas Trautmann
(1:26) Thomas Trautmann’s journey into neuromarketing
(5:12) The origins of Happy Brains and neuromarketing strategies
(11:48) Leveraging subconscious frustrations in decision making
(18:11) Techniques for identifying and targeting subconscious frustrations
(21:33) Crafting unforgettable customer experiences
(24:46) Insights into the complexities of brand management
(25:04) Encouragement to explore neuromarketing further
(25:27) Final thoughts and advice from Thomas Trachman
(25:42) Show notes and contact information
(26:00) Teaser for potential follow-up episode
(26:15) Closing remarks and thanks to the audience
View all episodes
By Mariana DaltoIn this episode, Mariana Dalto interviews Dr. Thomas Trachman, who shares his journey into the field of neuromarketing and the founding of Happy Brains. The discussion delves into the origins of neuromarketing strategies and how leveraging subconscious frustrations can influence decision-making. Thomas explains techniques for identifying and targeting these frustrations to craft unforgettable customer experiences. Additionally, they explore the complexities of brand management and the importance of understanding consumer behavior. Thomas offers encouragement to delve deeper into neuromarketing and shares his final thoughts and advice. The episode concludes with show notes, contact information, a teaser for a potential follow-up episode, and closing remarks.
ABOUT
Dr. Thomas Trautmann - The Brain Guy
Dr. Thomas Trautmann is a dynamic entrepreneur, coach, author, and speaker, passionately dedicated to making business owners unforgettable. As the founder of Happy Brains, Thomas utilizes the Science of Ethical Persuasion to transform lives and businesses, fostering communities that thrive on mutual growth and success.
With a Ph.D. in artificial intelligence and an engineering degree in computer science, Thomas's career path led him through influential roles at companies like IBM, HP, AOL, Bosch, and Steelcase. His entrepreneurial spirit eventually guided him to start his own businesses, where he learned invaluable lessons from both triumphs and challenges.
As a Certified Neuromarketing Instructor, Thomas leverages cutting-edge brain and decision-making science to enhance his clients' marketing, sales, and business strategies. His insights into the differences between male and female brains inspired the creation of the NeuroCouple System and his first book, "Is There a Brain in Your Couple?"
Recognizing the need for a more human touch in neuromarketing, Thomas developed the Ethical Persuader System and authored “Make Me Great.”
Central to Thomas's mission is the "Make Me Great" concept, which focuses on making business owners to become unforgettable. He guides CEOs, Executives, and Business Owners to evolve from stressed Chihuahuas to happy and successful Kangals, fostering trust, success, and fun in their lives.
As a 10X Elite Business Coach with Grant Cardone, Thomas combines brain science and ethical persuasion with Cardone's expertise in money, marketing, and sales, helping clients achieve exponential growth.
Today, Thomas delivers workshops, training, coaching, and seminars for organizations and individuals worldwide. As a global conference speaker, he empowers people to become ethical persuaders and fulfilled business owners, living life to the fullest.
LINK MENTIONED IN THIS EPISODE:
Website: https://home.happy-brains.com/
https://www.facebook.com/happybrainsbyTT
https://www.linkedin.com/in/thomastrautmann/
www.youtube.com/@happy-brains
https://www.instagram.com/happybrainstt/
https://www.tiktok.com/@Thomas_Trautmann
https://x.com/thomastrautmann
Podcast: The new one is “Make Me Great” https://www.youtube.com/playlist?list=PLjoDVJFbK2NxwnySeILAcdY2SD0BF2n2W
Book “Make me Great”: https://make-me-great.com/mmg-book
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: https://www.linkedin.com/in/marianadalto/
Here are great Marketing and Sales trainings to get you going on your business journey:
https://store.grantcardoneteam.com/?ref=xkEQxHnXYItzSO
(0:00) Introduction of guest, Dr. Thomas Trautmann
(1:26) Thomas Trautmann’s journey into neuromarketing
(5:12) The origins of Happy Brains and neuromarketing strategies
(11:48) Leveraging subconscious frustrations in decision making
(18:11) Techniques for identifying and targeting subconscious frustrations
(21:33) Crafting unforgettable customer experiences
(24:46) Insights into the complexities of brand management
(25:04) Encouragement to explore neuromarketing further
(25:27) Final thoughts and advice from Thomas Trachman
(25:42) Show notes and contact information
(26:00) Teaser for potential follow-up episode
(26:15) Closing remarks and thanks to the audience