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67: Stop selling the future
In this episode, Mitchell and Gavin rethink how they are selling SixSides, map out what it could take to grow towards $1.5m ARR, unpack the pressure of supporting the World Police Games, and talk through burnout, admin days, AI-assisted onboarding, multilingual apps, LinkedIn experiments, and whether video should become a bigger part of their marketing.
Links
- Laracon AU
Chapters
- (00:00) - Intro, stretching, lawns, and episode 67
In this episode, we cover:
- Why Gavin realised SixSides needs to sell what it can do today, not just the community-led platform it is becoming
- How flagship events could become the wedge into broader community and account growth
- The challenge of building towards $1.5m ARR without breaking onboarding, support, or customer experience
- Why the World Police Games could create a major product-led growth opportunity for SixSides
- Whether an AI onboarding agent could help customers set up events faster
- Why SixSides is an AI-assisted business, not an AI-reliant business
- Mitchell’s upcoming Laracon AU talk about reducing friction in software with AI
- Mitchell’s new “Wednesday admin” experiment to reduce stress and protect focus time
- The risk of burnout while juggling SixSides, other businesses, product work, sales, and the World Police Games
- The new SixSides mobile app design, including Apple’s Liquid Glass UI direction
- Watching the World Police Games TV commercial and realising how big the project is becoming
- Whether SixSides should use YouTube and video content as a marketing channel
- LinkedIn results, AI-generated posts, and shifting back towards more genuine founder-led content
- Building a community for event organisers using Skool
- Translating the SixSides app into Spanish, French, simplified Chinese, German, and Portuguese
- Weekly CEO and CTO updates to keep the growing team aligned
Got questions or topics you want us to cover? Email us at [email protected]
If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!
Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides
View all episodes
By SixSidesIn this episode, Mitchell and Gavin rethink how they are selling SixSides, map out what it could take to grow towards $1.5m ARR, unpack the pressure of supporting the World Police Games, and talk through burnout, admin days, AI-assisted onboarding, multilingual apps, LinkedIn experiments, and whether video should become a bigger part of their marketing.
Links
- Laracon AU
Chapters
- (00:00) - Intro, stretching, lawns, and episode 67
In this episode, we cover:
- Why Gavin realised SixSides needs to sell what it can do today, not just the community-led platform it is becoming
- How flagship events could become the wedge into broader community and account growth
- The challenge of building towards $1.5m ARR without breaking onboarding, support, or customer experience
- Why the World Police Games could create a major product-led growth opportunity for SixSides
- Whether an AI onboarding agent could help customers set up events faster
- Why SixSides is an AI-assisted business, not an AI-reliant business
- Mitchell’s upcoming Laracon AU talk about reducing friction in software with AI
- Mitchell’s new “Wednesday admin” experiment to reduce stress and protect focus time
- The risk of burnout while juggling SixSides, other businesses, product work, sales, and the World Police Games
- The new SixSides mobile app design, including Apple’s Liquid Glass UI direction
- Watching the World Police Games TV commercial and realising how big the project is becoming
- Whether SixSides should use YouTube and video content as a marketing channel
- LinkedIn results, AI-generated posts, and shifting back towards more genuine founder-led content
- Building a community for event organisers using Skool
- Translating the SixSides app into Spanish, French, simplified Chinese, German, and Portuguese
- Weekly CEO and CTO updates to keep the growing team aligned
Got questions or topics you want us to cover? Email us at [email protected]
If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!
Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides