The Psychology of Copywriting

67: Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden


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In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in...

 

What To Look For In This Episode:

  • The importance of networking (even for introverts) and the POWER of LinkedIn
  • How to start (and find) clients that have worked with big agencies but need the smaller, boutique approach you offer.
  • How to get your first few clients

 

Resources:

  • Suden PR website – sudenpr.com
  • ACTION Email Bootcamp – ACTIONEmailBootcamp.com

 

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

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The Psychology of CopywritingBy Geoff Kullman

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