DANIEL'S WEBSITE:

This might be my favorite copywriter site of all time. 

persuasivepage.com

PARALLEL WELCOME SEQUENCE:

Sign up. You won't regret it!

persuasivepage.com/parallel-welcome-sequence

GEOFF'S ACTION EMAIL BOOTCAMP (FREE):

Sign up today!

CONNECT WITH DANIEL:

Website: persuasivepage.com

LIZ'S WEBSITE:

Check out this 90s-inspired design!

lizwilcox.com/

EMAIL STAIRCASE TRAINING :

It's only $12... this is a no-brainer!

lizwilcox.thrivecart.com/email-staircase/

GEOFF'S ACTION EMAIL BOOTCAMP (FREE):

Sign up today!

CONNECT WITH LIZ:

Website: lizwilcox.com

Instagram: @thelizwilcox

In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in...

What To Look For In This Episode:

• The importance of networking (even for introverts) and the POWER of LinkedIn
• How to start (and find) clients that have worked with big agencies but need the smaller, boutique approach you offer.
• How to get your first few clients

Resources:

• Suden PR website – sudenpr.com
• ACTION Email Bootcamp – ACTIONEmailBootcamp.com

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer

Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie Fischer, former CMO-turned-entrepreneur. This is a conversation you do NOT want to miss. Plus... I give an update on the future of the podcast.

What To Look For In This Episode:

• Attention is currency... how to "pattern interrupt"??
• Why you need to offer dopamine rewards for readers/prospects
• The power of "assumptive phrasing"

Resources:

• Valerie Fischer website (correct link) – valeriepfischer.net
• VIP Day info – geoffkullman.com/vip-2day

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Connect with Geoff:

Instagram: instagram.com/geoffkullman

Twitter: twitter.com/geoffkullman

Inquiries: geoffkullman.com 

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

Connect With Austin:

Jarvis website – jarvis.ai

Email – [email protected]

Jarvis FREE Trial jarvis.ai/free-trial

Austin's Instagram: instagram.com/austindistel

Connect w/ Geoff on Instagram:

Send a message on IG – instagram.com/geoffkullman

Lisa McGuire is a business growth strategist, storyteller, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education that eventually led her to become one of the founders of a startup that grew to $20M in revenue. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. Today, she helps coaches, consultants, and professional service providers differentiate by integrating who they are into their business through strategy and storytelling.

Connect With Lisa:

Lisa’s website – lisamcguire.com

Instagram – @iamlisamcguire

Linkedin https://www.linkedin.com/in/lisa-mcguire

Facebook: https://www.facebook.com/iamlisamcguire

Lisa’s podcast:

Your Passion, Purpose, & Personal Brand w/ Lisa McGuire

 Lisa's resource:

The Essential Guide to Start Telling Your Story

Connect with Geoff:

Instagram: @geoffkullman

Twitter: @geoffkullman

Inquiries: geoffkullman.com

Mentioned In Episode:

• 6P Sequence Masterclass
• How To Stand Out In A Crowded Certified Market

**DOWNLOAD THE "BRAND ARCHETYPE GUIDE" NOW**

What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one?

Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the archetype you create for a brand isn’t reflected in the perception that consumers have of the brand?

• “The meaning of a brand? An archetypal approach”
  https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/pdf?title=the-meaning-of-a-brand-an-archetypal-approach

Mentioned In Episode:

• Submit A Question
• Download the Archetype Guide