In today’s episode – which concludes our INCEPTION Series – we discuss the feeling of imposter syndrome as copywriters. The study we dive into reveals how imposter syndrome in doctors and healthcare professionals negatively impacts their career trajectory. As copywriters, we may also experience imposter syndrome which can be a self-fulfilling prophecy that leads us to produce work of reduced quality. Listen in to hear my own experiences with imposter syndrome and my tips on how to overcome this feeling. 

What To Look For In This Episode:

• 4 tips on how to overcome imposter syndrome.
• My personal experiences with imposter syndrome.
• How you can use the ACTION framework in your copy. 

Journal Article:

“Rising to the Level of Your Incompetence”: What Physicians’ Self-Assessment of Their Performance Reveals About the Imposter Syndrome in Medicine.

https://journals.lww.com/academicmedicine/Fulltext/2018/05000/_Rising_to_the_Level_of_Your_Incompetence___What.41.aspx

LaDonna, K. A., Ginsburg, S., & Watling, C. (2018). "Rising to the Level of Your Incompetence": What Physicians' Self-Assessment of Their Performance Reveals About the Imposter Syndrome in Medicine. Academic medicine : journal of the Association of American Medical Colleges, 93(5), 763–768. https://doi.org/10.1097/ACM.0000000000002046

Resources:

• Sign-up for the Inception Training Webinar and download the Inception series Resources (FREE) – geoffkullman.com/inception

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Connect with Geoff:

Instagram: instagram.com/geoffkullman

Twitter: twitter.com/geoffkullman

Inquiries: geoffkullman.com 

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest Jacob McMillen:

• The strategy for ranking #1 on Google for the term “copywriter”
• How to fit “personal brand” work into your “client work” schedule
• Steps to finding your first (or next) client

Resources mentioned in the conversation:

• [BLOG POST] How To Become A Copywriter – jacobmcmillen.com/how-to-become-a-copywriter
• Jacob’s website – jacobmcmillen.com
• Write Bites podcast – jacobmcmillen.com/write-bites

Today’s study investigates how overconfidence impacts our perception. Researchers conduct five different experiments among undergraduate students to examine the relationship between confidence and accuracy. The findings reveal that we often overestimate our ability to make predictions and that there is no relationship between confidence and accuracy. Listen in to learn how we can write to our avatars when they are overconfident and when they are accurate.

What To Look For In This Episode:

• How to write to an overconfident avatar.
• Why it’s important to write to two avatars: the overconfident, and the more accurate avatar.
• Why you should be confident, but stay realistic. 

Journal Article:

The overconfidence effect in social prediction.

https://www.researchgate.net/publication/20808447_The_Overconfidence_Effect_in_Social_Prediction

Dunning, D., Griffin, D. W., Milojkovic, J. D., & Ross, L. (1990). The overconfidence effect in social prediction. Journal of Personality and Social Psychology, 58(4), 568–581. https://doi.org/10.1037/0022-3514.58.4.568

Resources:

• Sign-up for the Inception Training Webinar and download the Inception series Resources (FREE) – geoffkullman.com/inception

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Connect with Geoff:

Instagram: instagram.com/geoffkullman

Twitter: twitter.com/geoffkullman

Inquiries: geoffkullman.com 

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest Bryan Collins:

• the unique method Roald Dahl used to capture an idea while stuck in traffic 
• how to effectively get into (and out of) flow using a few simple tools
• why it's important to journal and "play" as a writer

Resources mentioned in the conversation:

• Flow State substack – flowstate.substack.com
• Bryan's books – becomeawritertoday.com/my-books
• Become A Writer Today podcast –  podcast.becomeawritertoday.com

Today’s episode discusses the effectiveness of story and whether the genre of a story can alter the impact of our marketing approaches. In the study analyzed, researchers conducted three experiments to determine how fear stories and romance stories influenced the effectiveness of social proof and scarcity. The results from this study reveal the importance of building context and priming individuals before using social proof and scarcity tactics. Listen in to hear how these findings can be applied to your copy and how you can tell powerful stories effectively.

What To Look For In This Episode:

• How to effectively implement social proof and scarcity approaches.
• How to tell a cliffhanger story before showing social proof.

Journal Article:

Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2735890/pdf/nihms101563.pdf

Griskevicius, V., Goldstein, N. J., Mortensen, C. R., Sundie, J. M., Cialdini, R. B., & Kenrick, D. T. (2009). Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion. Journal of Marketing Research, 46(3), 384–395. https://doi.org/10.1509/jmkr.46.3.384

Resources:

• Sign-up for the INCEPTION Webinar and download the worksheets (FREE) – geoffkullman.com/inception

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Connect with Geoff:

Instagram: instagram.com/geoffkullman

Twitter: twitter.com/geoffkullman

Inquiries: geoffkullman.com 

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest Brad Smith:

• what are the "fundamentals" of SEO and content that remain unchanged over the past decade
• how to ensure we write well for both ROBOTS and REAL people
• tips for creating a copywriting portfolio that gets you hired (even by big agencies)

Resources mentioned in the conversation:

• Wordable – wordable.io
• Codeless (Content agency) – getcodeless.com
• uSERP (PR agency) –  userp.io

Today’s episode focuses on a study that analyzed how choice and personal responsibility impacted individuals in a nursing home setting. Researchers formed an experiment group where individuals were given communication emphasizing their own responsibility and freedom and a control group where decisions were mainly made for them by the nursing home staff. The study concluded that priming individuals with responsibility and control led to greater happiness and improved well-being.

The results from this study revealed the impact choice and perceived control has on individuals’ moods and decision-making. Listen in to hear how you can give your prospects choices and control throughout your copy to lead to more sales  

What To Look For In This Episode:

• Why you should offer choices to your clients.
• How you can use priming effectively in your copy to inspire clients to buy.
• How to answer the “so what?” and what to include in your copy. 

Journal Article:

The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting.

https://uploads-ssl.webflow.com/59faaf5b01b9500001e95457/5bc55fe136f9e490f13c75c4_Langer%20%26%20Rodin%201976.pdf

Langer, E. J., & Rodin, J. (1976). The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting. Journal of Personality and Social Psychology, 34(2), 191–198. https://doi.org/10.1037/0022-3514.34.2.191

Resources:

• Download the Inception series Resources (FREE) – geoffkullman.com/inception

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Connect with Geoff:

Instagram: instagram.com/geoffkullman

Twitter: twitter.com/geoffkullman

Inquiries: geoffkullman.com 

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

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In today’s study researchers analyzed the impact of particular words on individuals’ behaviours, concluding that the word “valentine” and its association to love primed helpful behaviour by activating concepts of love and inducing a positive mood.

We know that priming words can influence individuals’ thoughts, but how can we as copywriters use them in our copy? Listen in to hear about the specific types of priming and the steps you can take to implement them – positive priming, semantic priming, repetition priming, perceptual priming, conceptual priming, masked priming... What does all of this mean?

What To Look For In This Episode:

• How does priming influence thoughts and even behaviours? 
• 6 different types of priming
• How can we use priming effectively in our copy?

Journal Article:

Valentine Street promotes chivalrous helping

https://www.researchgate.net/publication/247396617_Valentine_Street_Promotes_Chivalrous_Helping

Lamy, L., Fischer-Lokou, J., & Guéguen, N. (2010). Valentine Street promotes chivalrous helping. Swiss Journal of Psychology / Schweizerische Zeitschrift für Psychologie / Revue Suisse de Psychologie, 69(3), 169–172. https://doi.org/10.1024/1421-0185/a000019

Resources:

• Download the Inception series Resources (FREE) – geoffkullman.com/inception

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Connect with Geoff:

Instagram: instagram.com/geoffkullman

Twitter: twitter.com/geoffkullman

Inquiries: geoffkullman.com 

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

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https://www.readtoleadpodcast.com

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https://readtoleadbook.com