Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.

Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or salesy.

An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.

Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.

 

Connect With Nikki:

• facebook.com/yoursalesmaven
• instagram.com/your_sales_maven
• linkedin.com/in/nicolerausch

 

Mentioned In Episode:

 

• “Closing the Sale” Ebook – yoursalesmaven.com/copywriting
• Nikki's website – yoursalesmaven.com

 

Connect with Geoff:

Instagram: @geoffkullman

Twitter: @geoffkullman

Inquiries: geoffkullman.com

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest Chris Creed:

• Will events stay VIRTUAL  or will LIVE events come back in full swing?
• How to take advantage of “demand hacking”
• Are webinars and summits still effective?

Resources mentioned in the conversation:

• Chris Creed’s website – chriscreed.net
• Schedule A Call w/ Chris - chriscreedcall.com
• Send Chris a DM on Instagram – click here
• How To Create Instant Demand For Your Virtual Event

Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product.

 

Episode Article:

Anticipation and the Valuation of Delayed Consumption

https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf

 

Mentioned In Episode:

Apply for MASTERMIND Group (by Wednesday, November 10th)

https://forms.gle/5DV4R1BnYNvrpy1M7

 

Click here to join the INCEPTION Accelerator waiting list.

https://geoffkullman.com/accelerator

 

Connect with Geoff:

Instagram: @geoffkullman

Twitter: @geoffkullman

Inquiries: geoffkullman.com

This week on "In Conversation..." with guest John Hulen:

• The proper process to go from IDEA to INCOME
• Why we need to switch to a perspective of “learning” instead of “failing”
• How to tell a (business) story like Yoda instead of Luke

Resources mentioned in the conversation:

• John's website – thejohnhulen.com
• Relationships & Revenue Podcast – click here
• John’s Instagram – click here

Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality.

 

Articles Mentioned In This Episode:

From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness

https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900

 

Homework:

Q &A episode – Got a question? Send it in!

https://geoffkullman.com/questions

 

Click here to join the INCEPTION Accelerator waiting list.

https://geoffkullman.com/accelerator

 

Connect with Geoff:

Instagram: @geoffkullman

Twitter: @geoffkullman

Inquiries: geoffkullman.com

 

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest David Oaks:

• The power and importance of Thank Yous (for nonprofits AND businesses)
• Why we need to speak to VISION instead of MISSION
• How to tell a story that connects with ONE customer/donor

Resources mentioned in the conversation:

• David’s website – www.wsdevelop.com
• Minor Touches & Major GIfts (podcast) – click here
• Writing Better Thank Yous (PDF) – click here

 

Stories appear to be even MORE important than previously thought. According to new research (released September 2021), narratives have the capability to sync the heart rates of the audience, regardless of their proximity, relationship, or when they interact with the story.

Check it out…

 

Articles Mentioned In This Episode:

• Conscious processing of narrative stimuli synchronizes heart rate between individuals
• Storytelling Makes Hearts Beat As One

 

Homework:

• Send DM – tell me your thoughts about the study
• Q &A episode – Got a question? Send it in!

 

Click here to join the INCEPTION Accelerator waiting list.

 

Connect with Geoff:

Instagram: @geoffkullman

Twitter: @geoffkullman

Inquiries: geoffkullman.com

  Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

Want to be on the podcast? 

Go to geoffkullman.com/questions to submit your question and be on the show.

Today’s article looks at the idea made popular by Malcolm Gladwell – The 10,000 Hour Rule. To become an expert, this research explores what it takes beyond thousands of hours of practice to become a true master in a field of expertise. Turns out, it takes more than mere practice. Yes, practice is part of the mix… but practice alone doesn’t tell the entire story.

Journal Article:

The Role of Deliberate Practice in the Acquisition of Expert Performance.

https://mrbartonmaths.com/resourcesnew/8.%20Research/Explicit%20Instruction/Deliberate%20Practice.PDF

Ericsson, K. Anders; Krampe, Ralf T.; Tesch-Römer, Clemens (1993). The Role of Deliberate Practice in the Acquisition of Expert Performance, 100(3), 363–406.

Resources:

• Join the INCEPTION Accelerator – geoffkullman.com/accelerator

Got a question you want answered on the podcast? Awesome! Send it to [email protected].

Connect with Geoff:

Instagram: @geoffkullman

Twitter: @geoffkullman

Inquiries: geoffkullman.com

Subscribe To The Podcast Here:

Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

This week on "In Conversation..." with guest Katrina Kibben:

• The intersection between HR job posts and great copywriting
• How to ask better questions of our avatar (so we can inspire better answers)
• Why pronouns matters AND assumptions can be harmful

Resources mentioned in the conversation:

• Katrina's website – katrinakibben.com
• RESOURCE: Job Post Writing Workbook – click here
• RESOURCE: Pronoun Guide for HR – click here