In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023.

This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance.

Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measure organic search performance?

Let us know by Tweeting @SiteVisibility or emailing [email protected]

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