In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.

In this episode we discuss:

• Why will programmatic be more effective in a cookieless future?
• What is the Google Privacy Sandbox?
• How prioritizing first-party data-capture will give you a competitive edge
• Why is Google adopting cookieless marketing technolgy?
• Why reward and loyalty apps might be about to experience a boom in popularity

Reference on this podcast:

• https://privacysandbox.com/
• https://www.thetradedesk.com/

CONNECT WITH ZINO/TYRADS:

• https://www.linkedin.com/in/rovato/
• https://tyrads.com/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

Hosted on Acast. See acast.com/privacy for more information.