A deep dive into how shared mobility matured in 2025—and what operational excellence, city control, and autonomy mean for the industry in 2026.
**Shared mobility is shifting from “VC case” to infrastructure. **2025 accelerated consolidation and profitability-first strategies. Cities are taking more control. Longer, stricter contracts and SLAs are increasingly defining who wins tenders.**Utilization is the north-star metric. **Operators are optimizing rides per vehicle, downtime, and rebalancing—not just fleet size.**Software is overtaking hardware as the innovation frontier. **Predictive maintenance, fraud prevention, automation, and pricing are key levers.Regional champions are rising. Local operational excellence and city-specific know-how outperform “global brand” ambitions.Wunder is refocusing on depth, not breadth. Fewer use cases, stronger support for sophisticated operators with engineering capacity.Velocity must be paired with stability. In mission-critical mobility systems, uptime and monitoring are product features.2026 may bring public-transport-like regulation—without subsidies. Expect “public responsibility with private risk.”**Packaging will evolve toward subscriptions and bundles. **More integration with public transport passes and MaaS-like offerings.**AVs introduce new strategic questions. **Early pilots in 2026 could accelerate convergence between vehicle sharing and ride-hailing, and intensify debates about public vs. private market structures.
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