Takeaways

Takeaways

Takeaways

In the mobility world, more and more businesses have been working on new ways to retain users and forming a habit around their services through #gamification.🕹️

Listen to our new podcast episode in which our CEO, Gunnar Froh chats to Freek Borghgraef, Co- Founder & Head of Customer Development at Strive Cloud, the leading API in gamification for software, about how to trigger intrinsic motivation, show riders the impact of their behaviors and much more! 💡

After suffering an injury and becoming tired of looking in several apps for convenient vehicles around to take Robin from A to B he decided to found the aggregation MaaS app Cogo, based in Copenhagen, a couple of years ago. Together with Gunnar, Robin further discusses the evolution of Cogo and how the platform today includes 300 integrated operators , is available in 700 cities, hosts 1.5M vehicles , and used by 500K users . As well as shared what his predictions for the future are when it comes to MaaS.

With a keen interest in e-bikes and contributing to the advancement of sustainable mobility on a wider scale, Dennis Brinckmann co-founded Velocity Mobility in 2014, in the city of Aachen. Known for being an engineering focused city Velocity mobility grew from being a local provider to a solutions provider focusing on B2G, B2B and docking-stations. Together with Wunder they decided to take one step forward in their services by stepping into a strategic partnership that will gain them 1,000 e-bikes in early 2024. A goal to increase mobility and sustainable market share in Germany.

With a passion for energy and electromobility, Thibault founded Vianova along with his fellow co-founders to ensure that all shared mobility operators, fleet managers, and even governments could benefit from and stay updated through the power of data. Vianova, now a geoanalytics and data platform, has successfully served mobility industry professionals worldwide, as data has become the new "oil." While maintaining its primary focus on shared mobility, Thibault shares his beliefs and future visions that extend beyond the industry and Paris, as Vianova continues its journey towards profitability.

With a passion for the environment and policy, Caroline Seton Co-founded Forest along with Agustin Guilisasti and Michael Stewart. Fast forward four years and together they’ve successfully gained market share in the city of London, borough by borough. Not only has their 10-free minutes without any fuzz and effort enabled the green movement, but has had the cyclists of London raving for more as their bike-sharing offering has expanded from 800 to over 9,500. Moreover, Caroline shares everything about their ‘devil in the detail’ market strategy to how they’ve gone on to build an ad-tech first platform on top of ours; what kind of challenges lie ahead and what metropolitan city is next on their green agenda.

In 2015, when the Center for Future Mobility was founded, Timo Möller began as a one-man show. Today, the research hub at McKinsey & Company has expanded into a team of more than 300 people, evolving beyond the initial perception of an "automotive revolution" into what we now recognize as the growth of mobility services.

Since this revolution, the mobility industry has diversified into multiple sub-areas, reaching a tipping point in its evolution. After years of mobility being a trending topic, McKinsey's Center for Future Mobility has produced several reports.

The latest one delves deeper into the topic of profitability, a challenge acknowledged by operators in the mobility sector. Together with Gunnar, they discuss the role of governmental support, the concept of intermodality, and much more.