68 Hats | Insights & Inspiration for small business owners

Business owners sits on a wealth of knowledge, an untapped revenue stream which could potentially be developed into online courses. It doesn't need to be a hard thing to do, and in this edition of 68 Hat presenters Jodie & Pete are joined by Glen Long of evolved.biz to get an insiders guidance on where to start.

Every business needs a website, but are they just a necessary expense for small businesses or can they really help deliver your business goals?
In this edition of 68 Hat presenters Jodie & Pete get the lowdown on all things web with Tom Perkins of evolvewebsites.co.

Do you need to tell a brand story and if so, what should it be? Stories are said to humanise communication (propositions, less so), to engage and bring your business to life.

In this edition of 68 Hat presenters Jodie & Pete look at how to tell your story and get it to stand out and be retold.

Would knowing more about your potential & existing customers help grow your business? And what's all this talk about avatars & personas? 68 Hats presenters Jodie & Pete aim to enlighten us in this edition. 

Imposter syndrome isn’t really a syndrome is it?  We are joined by mind management coach and small business owner Liz Smith of The Guru Company (theguruco.co.uk) to enlighten us. 

The 68 Hats principle comes from when you start a business with a hat of expertise. You soon realise that there are 67 other hats of expertise you are expected to wear to run and grow your business. You don’t even own half of them, some really make your head hurt and a few make you look like a right idiot. 

The 68 Hats principle comes from when you start a business with a hat of expertise. You soon realise that there are 67 other hats of expertise you are expected to wear to run and grow your business. You don’t even own half of them, some really make your head hurt and a few make you look like a right muppet. 

Is strategy the dark art of business, or a necessary part of growing a successful business? Jodie Newman of the businessallotment.co.uk and Pete Avery of wearestride.co.uk aim to find out in this edition of the 68 Hats podcast.

Is getting the pricing right for a small business am inevitable mixture of ‘finger in the air’, ‘someone once told me I was too expensive’ and ‘that looks about right’
Or is there really a simpler way to create pricing that works for your business?
68 Hats guest Mark Peacock from pricemaker.co.uk  explains how we can achieve "the price is right"

Does the thought of a sales conversation make you excited about the opportunity that awaits, or fill you with utter dread?
And is sales really such a dark art? 
68 Hats guest Simon Tucker, sales expert and owner of Profitable Conversations, explains why we shouldn't be wary.
He has helped businesses improve the sales conversation and make more sales so knows his "onions."