Imposter syndrome isn’t really a syndrome is it?  We are joined by mind management coach and small business owner Liz Smith of The Guru Company (theguruco.co.uk) to enlighten us. 

Is getting the pricing right for a small business am inevitable mixture of ‘finger in the air’, ‘someone once told me I was too expensive’ and ‘that looks about right’
Or is there really a simpler way to create pricing that works for your business?
68 Hats guest Mark Peacock from pricemaker.co.uk  explains how we can achieve "the price is right"

Does the thought of a sales conversation make you excited about the opportunity that awaits, or fill you with utter dread?
And is sales really such a dark art? 
68 Hats guest Simon Tucker, sales expert and owner of Profitable Conversations, explains why we shouldn't be wary.
He has helped businesses improve the sales conversation and make more sales so knows his "onions."

If running your business, or charity, requires you to have many areas of extraneous expertise, to wear 67 hats in addition to the one that fits you best, the 68 Hats podcast series should be worth a listen.