This week Gary and Shekar welcome Adam Zimmerman, Partner at DESIGN HOUSE, an advanced digital circular platform. DESIGN HOUSE is redefining the weekly ad for retailers in more ways than one and of course, Gary and Shekar were excited to offer their .02 on the subject. Adam explains how his company has taken the weekly circular of the 1970s and modernized it into a digital ecosystem that drives traffic into the store, and they have the analytics to prove it.