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In this episode, JD sits down with Eric Ammerman to get into the story behind Tyri Offroad Lights, from its roots in industrial lighting to becoming a key player in the offroad market. Eric shares Tyri’s dedication to quality—whether it’s engineering lights that stand up to the most demanding trails or focusing on practical, American-made lighting solutions. Eric discusses the impact of effective lumens for actual light output, the benefits of amber lighting for lousy weather, and the game-changing features of their Intelli Light system. From East Coast trails to SEMA prep, the conversation touches on the passion, community connections, and forward-thinking innovations that drive Tyri’s mission in the off-roading world.
By JD Marshall & The Trailhead Network5
2424 ratings
In this episode, JD sits down with Eric Ammerman to get into the story behind Tyri Offroad Lights, from its roots in industrial lighting to becoming a key player in the offroad market. Eric shares Tyri’s dedication to quality—whether it’s engineering lights that stand up to the most demanding trails or focusing on practical, American-made lighting solutions. Eric discusses the impact of effective lumens for actual light output, the benefits of amber lighting for lousy weather, and the game-changing features of their Intelli Light system. From East Coast trails to SEMA prep, the conversation touches on the passion, community connections, and forward-thinking innovations that drive Tyri’s mission in the off-roading world.

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