On this episode, Ami Kassar interviews Smriti Sinha, owner of Natural Healing House, on what it was like to buy a business during the pandemic and how it’s going.

Smriti Sinha (Sims) is an entrepreneurial leader, who is passionate about building innovative products by marrying consumer-centered creativity with analytical business strategy.

Smriti recently transitioned from leading innovation and product development at Fortune 100 companies, to the exciting world of e-commerce.

She runs a small business in the health and wellness niche, called Natural Healing House. Natural Healing House offers physician grade vitamins and supplements as well as homeopathy products to customers in the US and Canada.

Natural Healing House is a mission driven business, committed to providing wellness products curated by experts, that offer customers the highest quality ingredients at affordable prices.

Prior to running this business, Sims was the Vice President of Digital Product & Strategy at Prudential Financial, where she launched a digital life insurance product targeted at new parents. This product makes life insurance accessible and affordable for customers at a time in their life when they need additional financial protection. Smriti's financial services experience also includes running the global pricing portfolio for Business Travel at American Express.

With a proven track record in launching digital products across financial services, life insurance, travel, and technology, Smriti has developed a unique perspective on innovating in highly regulated industries. She now brings her brand of fun and energy to the e-commerce space, with a focus on health and wellness.

A self-proclaimed foodie and travel enthusiast, Smriti has traveled extensively and lived and worked in Europe and Asia, before settling down in New Jersey. Smriti is a native of India, where she earned a B.A. degree in economics and an M.B.A. and lives in New Jersey with her husband and 8-year-old son.

Here is a special offer just for the AmiSights audience, 10% off Natural Healing House - use code: SPECIAL10. This can be applied at checkout and is valid on all products. 

Recorded 06/02/2022.