Join us in this episode of Marketing on Mars with Lori Pantel, CMO of Wella and former SVP at Mattel Inc., the company behind Barbie. 💄

Discover the latest in performance marketing for 2023, insights into Wella's marketing strategy with USD $750 million in sales, and Lori's most crucial lesson from Mattel.

Learn what made Barbie iconic and Lori's tips for staying relevant in the industry. 🎉

Lori also shares her thoughts on Twitter's rebranding to "X" and her journey as a CMO, including compensation insights.
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Together, we enable individuals to look, feel & be their true selves.

Check out Wella: https://www.wellacompany.com
Connect with Lori Pantel: https://www.linkedin.com/in/loripantel/
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more tips on marketing or if you have any questions about our podcast, let us know in the comments!

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