Joel Weinberger, PhD, is Professor in the Derner School of Psychology at Adelphi University. He is a Fellow of the Association for Psychological Science and of the American Psychological Association. His research on unconscious processes has been recognized with the Ulf Kragh Award from the University of Lundh, Sweden. Author or coauthor of approximately 100 publications, Dr. Weinberger is a founder of Implicit Strategies, which consults for political campaigns, nonprofits, and businesses. His political and business commentaries have appeared in the national media. He is also a practicing clinical psychologist.