The Internet Marketing Podcast

#683 Creating a Business Case for Digital Accessibility w/ Robin Christopherson, Head of Digital Inclusion at AbilityNet


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In this episode we're joined by Robin Christopherson MBE.


Robin joins us to discuss how marketers can create a business case for accessibility.


In this episode we discuss:


  • What is inclusive design?
  • Is awareness of inclusive design improving?
  • The biggest changes to accessibility legislation in the UK and Europe over the last decade
  • What is ambient computing?


Referenced on this episode:


  • W3C Web Accessibility Resources: https://www.w3.org/WAI/
  • Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/
  • Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f
  • The Click-Away Pound report: https://www.clickawaypound.com/
  • My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/
  • TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022


CONNECT WITH ABILITYNET:

  • AbilityNet's website: https://abilitynet.org.uk/
  • AbilityNet's free telephone number: 0800 048 7642


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:

  • https://www.sitevisibility.co.uk/
  • https://www.youtube.com/user/SiteVisibility
  • https://twitter.com/sitevisibility
  • https://www.facebook.com/SiteVisibility
  • http://instagram.com/sitevisibility


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]


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