In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).

As one of our partners, we’re extremely excited to have recorded this show with Darren!

Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.

You can find out more about what they do and why they do it here. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.

Book in for a free audit by the amazing Darren Teague here.

Alternatively, you can contact Darren directly on [email protected] or on LinkedIn here.

In this episode we discuss:

• Do brands have to have dedicated email marketers to be successful with email marketing?
• Email marketing myths that Spotler look to debunk
• Looking beyond beyond the email marketing channel to inform email marketing campaigns
• How email marketing can inform ideas for other marketing channels
• The importance of sharing business learnings across departments

Referenced on this podcast:

• [Book] Start with Why by Simon Sinek on Amazon UK: https://amzn.to/3JAXhsz
• https://www.blacktomato.com/
• https://www.patchplants.com/gb/en/

CONNECT WITH SPOTLER:

• https://spotlergroup.com/
• https://www.pure360.com/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

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