Behind the Design

69. 5 Ways to Recession Proof Your Creative Business in 2023


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I wish I was one of those people who bulk recorded podcast episodes, but I'm just not. I have them all outlined already, but I usually record that week and honestly it's because I like to make sure it's relevant and something I actually care about that will help YOU in your business. This week I'm so glad I didn't record this episode early because something really unexpected happened that aligns so perfectly with the theme of this episode.

Obv, the title of this episode is "How to Recession Proof Your Small Business", which we are going to dive into 5 ways for you to do that, but the underlying theme is how to prepare your small business for the unexpected.

If you've been in my circle even for a short time, you know my main mission is to help you build a sustainable, long-lasting business. I don't help with quick fixes or play into hustle culture, we are building businesses to LAST and that work with you and your lifestyle.

Shit happens. Life happens. Things rarely go according to plan. So if you can set yourself up and your business up in a way where it works with the ebbs and flows of life -- you will no doubt be successful and run a thriving business (which most small business owners don't get to).

So, in today's episode we're diving into personal story on my terrible first week of 2023 and the business lessons this taught me and then dive into 5 ways to Recession Proof Your Small Business (AKA run a thriving, profitable business no matter what happens!).

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Behind the DesignBy Olivia Austin

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