Show notes and full transcript is available at https://bit.ly/3Jztgex.

00:15 - Intro
 01:05 - Topic
 27:50 - Wind down
 31:21 - Outro

This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics and CRO industries, and whether Optimizely or VWO will be suitable replacements for the current Opimize users. They also think about the future of Google's proposition and whether the GMP will be rolled into the GCP.

The post #69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize! appeared first on Measurelab.