Nobody knows how to do event marketing better than Kristen Alexander, CMO of Certain. As a leader in the event management space, Certain is working to increase pre- and post-event engagement, help marketers deliver more personalized and targeted event sessions, and guide prospects through the buyers journey in a more sophisticated way. In this episode, Kristen shares valuable tips around building successful event marketing strategies that lead to better in-person interactions. She also highlights the importance of leveraging event-related data and how to properly setup attribution for this marketing channel.