From Excuses to Enterprises: RJon Robins on Building Real Businesses That Last

In this episode, I sit down with RJon Robins — co-founder and CEO of How to Manage Enterprises, best-selling author, and attorney — to unpack the raw truth about entrepreneurship, mindset, and what it really takes to build a business that works without you.

RJon shares his journey from foreclosure and financial rock bottom to leading multiple eight-figure companies, coaching thousands of entrepreneurs, and creating a framework that turns struggling practices into thriving enterprises. His candid reflections on excuses, sacrifice, and mindset shifts offer a masterclass in what separates entrepreneurs who create real businesses from those who simply create jobs.

We cover:

• Why “excuses” are the #1 killer of business growth — and how to get rid of them for good
• The difference between building a job vs. building a business (and why most entrepreneurs confuse the two)
• His 5-part framework: Strategy → Tactics → Message → Market → Data
• Why sales is the best marketing — and how to use sales conversations to build scalable marketing assets
• How mindset drives every problem (and solution) in marketing, staffing, and growth
• The Doctrine of Profit vs. the Doctrine of Sacrifice — and why entrepreneurs must stop glorifying suffering
• How to validate an idea without betting big: testing, small risks, and building momentum one sale at a time
• Why success can feel lonelier than failure — and how to find the right community to support growth

🎯 Key Takeaways:

• Your excuses are your biggest obstacle — not the economy, not competitors. Own it and move forward.
• Businesses have different DNA than jobs. If your business can’t run without you, you don’t own a business — you own a job.
• Marketing is just sales at scale. Every great campaign is a reenactment of your best sales conversations.
• Data will break your heart — but it will also save your business. Don’t be afraid to look.
• Success requires mindset shifts as much as strategy. Growth isn’t complicated, but it does require courage and consistency.

🔗 Connect with RJon:

• LinkedIn
  
  
• YouTube
  
  
• Facebook
  | How to Manage a Small Law Firm
  
  
• Instagram
  | How to Manage
  
  
• Website
  | RJonRobins.com

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