In this episode of the InNOLEvation® Mindset Podcast, hosted by Mark McNees and powered by the Jim Moran College of Entrepreneurship, meet Ashton Colson, Gabriel Brewer, and Nathan Brewer - the co-founders of the streetwear brand New Wave Boys. Hailing from Tampa, Florida, they share their inspirational journey from high school friends to college entrepreneurs at Florida State University. Learn about their brand's focus on innovation and standing out, their unique approach to marketing, and the challenges and triumphs they've encountered along the way. Tune in to discover how they're making a name for themselves on college campuses and beyond. Don't forget to follow New Wave Boys for the latest drops and updates!

Website: Www.Newwaveboyz.com 

Insta: Newwaveboyz_

00:00 Introduction and Guest Welcome

00:34 Founders' Background and Journey

01:51 Starting New Wave Boys

02:37 Brand Philosophy and Target Market

05:29 Roles and Responsibilities

09:08 Challenges and Aspirations

10:59 Marketing Strategies and Social Media

24:19 School Experience and Influences

26:48 Advice and Conclusion