In this episode of Tradie Success, we’re going to look at something I am really passionate about – great websites. I’ve just launched a new ebook called 30 Criteria for a Great Website, and I’d like to share 10 of these criteria with you today.

We’re going to look at how you can improve your website’s functionality, design and content to generate leads and sales.

0:36

Why you need to consider creating a new website, or updating your current website

1:10

Creating a website that generates leads and sales

1:40

Keeping visitors engaged – why is this crucial?

2:26

Website content

2:59

How your website should function

3:10

Thinking about navigation from the user’s perspective

4:22

Responsive design – what it is and why you need it

6:13

What happens if your site isn’t responsive

6:55

The importance of the click to call facility

7:40

Back up and security. What precautions we take to protect clients from hacking

8:35

The importance of updating your WordPress plugins

9:05

Why you shouldn’t have your email address anywhere on your site

10:17

Website design – everysite should be designed for conversion

12:09

Why you need to capture visitor details for ongoing marketing

13:50

How you can capture visitor information

15:20

Typography for readability

18:06

The most important part of your website – content

19:10

Using benefit laden copy

20:18

Make your content interesting

20:50

Infographics – what are they are how can you use them?

22:46

Why you need a blog

26:35

The importance of testimonials

27:21

Promoting your website

28:45

Regularly measure and review the performance of your site

31:00