Today’s guest, Kevin Hargraves, has been a successful business owner for 40+ years.  He has bought many struggling businesses, with the objective of turning them round.  In each case he transformed the operations, marketing and sales, and grew them quickly and sold them on, each one making a nice healthy profit.

He learnt how to do this a long time ago from a gentleman called Michael Gerber (Author of The EMyth).

These days he enjoys helping others. He is now a Business Growth Expert at Best Business Coach, and loves helping other serious business owners to grow their companies exponentially.

He runs a very affordable group coaching service where business owners meet with him every week to work through his 12 strategies to improve revenue and profits.

They help each other with ideas, encourage each other, and share their achievements.

In this chat, Kevin outlines 3 of the 12 strategies, along with several really interesting stories about three trade businesses he has coached. They have each gone from a state of despair to achieving substantial growth in revenue and profits, and are dominating their local markets.

He also has a really generous free tool where you put in your own numbers, and it shows you how to a few different things you can do to seriously increase your income and profits.

Kevin Hargraves Profit Growth Simulator Tool

This episode is sponsored by Instant Tradie Websites

The post 28 – How to Substantially Grow Revenue and Profit appeared first on TRADIE SUCCESS.

In today's Tradie Success podcast, I sat down with Karen Hall, founder of Reputation by Design, and talked about the digital marketing ecosystem.

We chat about what a digital marketing eco system is, and why every business owner needs one, and the key components you need to have.

This is some of the many things we covered:

Need help analysing your current website?

One of our highly popular services is our Digital Marketing Ecosystem Review and Recommendations Report. We review your site against 52 criteria, provide a detailed report, and, if some things don't stack up, we will include recommendations on improving results.

We offer this service at $197. But podcast listeners can use the special code REPUTATION to get it for free. Just click the banner or scan the QR code below to claim this special offer.

This episode is sponsored by Instant Tradie Websites

The post 27 – Exploring the Digital Marketing Ecosystem appeared first on TRADIE SUCCESS.

Picture this: You're standing in a room filled with your industry peers, holding a shiny trophy. The crowd erupts in applause, and you have a huge grin from ear to ear.  That moment of recognition and achievement is a testament to your hard work, dedication, and the exceptional value you bring to your customers.

Recently we sat down with Karen Hall, founder of Reputation by Design, to explore the many benefits of entering awards, and how to win one for your business.

Karen and her team have helped all kinds of Australian business owners to win over 480 awards. Most recently they achieved an impressive 100%-win rate in the 2023 Asia Pacific Stevie Awards for clients they helped with awards submissions.

In our interview, she graciously shared her knowledge, insights and experience on:

Interested in winning an award for your business?

Karen is providing listeners of the Tradie Success Podcast with a really generous offer to get started . Simply contact her at reputationbydesign.com and mention that you listened to her interview at Tradie Success, and she’ll do some free bespoke awards research, tailored to your business sector, to find out exactly what's available, and when it opens. She'll ask a couple of questions upfront, and then dive into the research. It will take a couple of days and then she’ll come back to you with some recommendations. there’s no obligation. All she asks is that you review it and give her some feedback.

This episode is sponsored by Instant Tradie Websites

The post 26 – How to Win Awards and Influence Judges appeared first on TRADIE SUCCESS.

Never underestimate the value of storytelling. The act of swapping stories and experiences with those around us, is universal. It’s not only done for the sake of entertainment, but also for education, making personal values known and sharing expertise.

Now, you might be wondering …

“What does storytelling have to do with running a business?”

For starters, many businesses — especially trades — build their client base from referrals and word of mouth. Your clients swap stories with one another and they talk about the experience they had with your business to their friends, families, and even their next-door neighbours! However, that’s just one example about the power of storytelling and how it can better your business.

In this podcast episode, we hear from Anthony Perl, who is the host of Better Biz and the Director of communications agency CommTogether. Listen to our chat, as Anthony discusses the value of storytelling, how it can help your business, and ways in which you can incorporate it into your website and marketing campaigns; to help build rapport and trust with prospects and customers.

Anthony is providing listeners of the Tradie Success Podcast with a really generous offer to get started . He will waive the initial production fee of $3000, for tradies who would like to appear on the Better Biz program.

To find out more and take full advantage of this awesome offer — simply get in contact with Anthony through any of the links below and mention the Tradie Success Podcast special offer.

Website: www.betterbiz.online

LinkedIn: https://au.linkedin.com/in/adperl/

Twitter: https://twitter.com/Comm_Together/

Facebook: https://www.facebook.com/CommTogether/

This episode is sponsored by Instant Tradie Websites

The post 25 – The Power of Storytelling appeared first on TRADIE SUCCESS.

Whether you’ve just started out in your new trade business, or you’ve been at it for awhile and you’re on a mission to grow, take a moment to listen to these great tips on pricing, quoting and selling.

Sure, we understand that they’re probably the things you hate doing the most, but our special guest provides some practical ideas on how you could do them better and more efficiently, so you don’t end up hating them!

Let’s face it, if you nail these two tasks, you’ll be well on your way to winning jobs over your competitors, and growing a sustainable, profitable trade business.

Our special guest is Gabriel Pinchev, the Founder and CEO of FieldPulse; a powerful app used by thousands of trade and service businesses in the US, Australia and New Zealand. It provides an easy way to manage day to day jobs, quotes, scheduling and customer communications, right from your ipad or phone. The company HQ is in Dallas, Texas, and they have a team in Melbourne looking after all the Australian clients.

Gabriel has generously offered a free trial and special discount for listeners of Tradie Success. Click on the button to see the special offer. It’s well worth it!

This episode is sponsored by Instant Tradie Websites

The post 24 – How to Improve Quoting and Win More Work appeared first on TRADIE SUCCESS.

This has to be one of the most valuable and interesting business books I’ve ever read.

It’s based on a true story - which the author experienced (and is one of the characters in the book) and follows “JJ’s” journey on the things he did to turn his bicycle business from near bankruptcy into to a highly profitable business.

Join me on this interview with the author of Cadence, Pete Williams.  He’s co-founded several successful businesses, won numerous awards and has been referred to as “Australia’s Richard Branson” in media publications.

Pete first made a name for himself when, at age twenty-one, he sold the Melbourne Cricket Ground, for under $500 - which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

In our chat Pete shared lots of marketing gold nuggets on the seven key levers that any business owner can do to increase revenue and profits.  It really is simple and quite achievable, and he shares stories of some of the tradie businesses he’s worked with and tips for applying the seven levers in any trade business.

Listen now and learn about the seven levers to trade business success.

I highly recommend reading Pete’s delightful book Cadence.  It’s available in three formats:

Pete also mentioned a wonderful program he runs at Deakin University with final year marketing students, where they help apply one of the seven levers into a growing business. Best part - it’s free!

Download the information on the program and how to apply here

The Deakin Business Clinic

www.CadenceBook.com - is the home of the book.

This episode is sponsored by Instant Tradie Websites

The post 23 – A Great Tale of Fast Business Growth appeared first on TRADIE SUCCESS.

I recently sat down with Jason Cooney from The Tender Team, a tender and bid writing extraordinaire. He and his team have a huge 85% win rate when helping their clients bid for council contracts in their local area. With numbers like that, it’s clear that Jason knows his stuff.

I was lucky enough to pick his brains and draw out as much practical, actionable advice for Tradie Success listeners as possible. Jason didn’t disappoint – he happily shared his insider tips, including:

Listen now and set yourself up for tender success.

Jason is also offering Tradie Success listeners two exclusive free gifts.

This episode is sponsored by Instant Tradie Websites

The post 22 – How to Win Tenders appeared first on TRADIE SUCCESS.

On the surface, everything looks great. Your team is happy. Your customers are happy. You’re happy. But underneath, you are struggling to pay wages and bills on time – let alone take your own wages and make a profit.

Sound familiar? You’re not alone. So many trade businesses – so many businesses in general – operate payday to payday. It’s something that can cause serious financial stress and impact all areas of your life.

I recently sat down with Katie Marshall, bookkeeper extraordinaire, financial coach, and new author. Katie recently published a book called Profit First for Tradies. It fast became a best-seller, with tradies across Australia reaching out to Katie and sharing their stories about their woes and how the book has helped them turn things around.

During our chat, we discussed the following:

So, have a listen. And be sure to check out Katie’s book, Profit First for Tradies.

There will always be a crisis at some point in your business journey. That’s where a robust financial foundation comes into play. #TradieSuccess
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Get in the habit of putting money away for certain things, so you always have cash to fall back on. #TradieSuccess
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No matter how scary it seems, take one small step toward facing your numbers and improving cashflow. #TradieSuccess
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Once you take the first step, the second step is a little bit easier. #TradieSuccess
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The #ProfitFirst method helps you see what’s really going on in your business. There’s no hiding the truth. #TradieSuccess
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The post 21 – Profit First for Tradies – Interview with Author Katie Marshall appeared first on TRADIE SUCCESS.

What does being a successful tradie mean to you? Maybe earning a reliable cash flow. Maybe working alongside a tight-knit team you can rely on. Or maybe, success means spending less time on the tools and more with friends and family.

Well, I recently had the pleasure of chatting with one such successful tradie – Colorbond Kenny. No, that isn’t his real name. It’s Kendrick Myers, and he’s the owner of Brisbane’s first premium Colorbond roofing and cladding company, My Cladders.

Over the last few years, Kendrick has made a name for himself as one of the most knowledgeable Colorbond cladding experts in the country. He’s secured a fabulous team of 13 employees, has regular work rolling in, and is just about ready to take the next step in his career.

So, how did Kendrick do it? What were his greatest challenges? And what advice has he got for tradies like you?

In this episode of Tradie Success, I’ll pick Kendrick’s brain and find out:

Kendrick reminds us that building a business and finding your version of success isn’t a straightforward process – it’s a roller-coaster ride that takes time and dedication. Are you up for the challenge?

Keep up momentum by focusing on what is working instead of what isn’t. #tradiesuccess
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Your team is your community. Take time to forge friendships. #tradiesuccess
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Empower your team to own what they are doing. #tradiesuccess
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Success is a rollercoaster ride that takes time and dedication. #tradiesuccess
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The post 20 – Successful Tradie Interview – Kendrick Myers appeared first on TRADIE SUCCESS.

Ever heard of "Google My Business"? Maybe you have. Maybe you claimed your listing six months ago and haven’t thought about it since. Or maybe you haven’t at all.

Either way, if you run a local business with or without a physical shopfront, having an up-to-date, fully optimised Google My Business listing is an absolute must, if you want to show up on page 1 of a Google local search for your business type .

Because, when used strategically, it makes sure potential customers find – and trust – your business without costing you a single cent.

That’s right. When optimised correctly, your business will eventually appear in what’s known as the ‘local pack’, the group of up to 3 business listings that appear alongside a map at the top of a localised Google search. And a localised Google search (such as "plumber in Toowong", "or Brighton electrician", etc.) is the first step most people take when looking to purchase local services.

Google My Business is essential for all local business owners. @tradiesuccess
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Google My Business is a very important component of your local SEO strategy. To help us navigate the complexities of local SEO, we chat with the newest member of the Commonsense Marketing team - SEO expert Lisa Baade. With almost a decade of SEO experience working with some of Australia’s biggest brands, and with hundreds of small businesses, Lisa knows the ins and outs of local SEO and Google My Business. In fact, her advice has helped businesses around the country double their online leads.

In this episode of the Tradie Success podcast, Lisa shares the following vital information to help you get your business ranking in google local searches:

How to make it easy for potential customers to find your local business. @tradiesuccess
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The post 19 – How to Get Your Local Business Ranking on Page 1 of Google appeared first on TRADIE SUCCESS.