In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.

Timeline Summary:

• [00:00:05] Focus on SEO
• [00:02:25] Know Your Audience
• [00:03:51] Swipe Competitors' Best Topics
• [00:06:11] Optimize for Search Intent
• [00:07:35] Create a Content Calendar
• [00:09:37] Promote Content Across Channels
• [00:11:14] Quality Over Quantity in Word Count

Key Takeaways:

1. SEO is Crucial: Start with SEO to ensure your content gets found. Focus on what people are searching for, not just what you want to write about.
2. Understanding Your Audience: Tailor your content to meet the specific needs and challenges of your target audience. This approach helps in building authority and rapport.
3. Leverage Competitor Insights: Use tools like Ahrefs or SEMrush to understand what topics are working for your competitors and model (not copy) their success.
4. Search Intent Matters: Align your content with the intent behind search queries to improve visibility and relevance.
5. The Power of a Content Calendar: Planning your content in advance with a calendar helps streamline your workflow and ensures consistent content production.
6. Cross-Promotion is Key: Amplify your content's reach by promoting it across all your digital channels, including email newsletters and social media.
7. Focus on Content Quality: Don't obsess over word count. Shorter, high-quality content can be just as effective as longer pieces.

Websites and Links Mentioned:

• Strength Matters
• Free Strategy Call

Quotes:

"SEO isn't just about being found; it's about being found by the right people." - Andrew Wallis

"In helping everyone, we're helping no one. Specificity is key." - Andrew Wallis

"Don't steal, model. There's a blueprint for success in your competitor's strategy." - Josh Kennedy

"Your content calendar is your roadmap to consistent engagement." - Andrew Wallis

"Quality over quantity will always win in the content game." - Josh Kennedy

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